Magicalia Online Publishing
Magicalia Online Publishing
Magicalia: The UK's leading cross-media publishing group

Founded in 1999, Magicalia today is a cross-media publishing group. Magicalia owns a portfolio of market-leading own brand sites and magazines, as well as publishing community websites for a blue-chip list of media clients. Magicalia also operates an ecommerce platform for specialist mail-order retail clients that integrates fully with Magicalia's published websites.

Magicalia media brands:
Magicalia's own-brand websites and magazines are in specialist fields, ranging from parenting through to cycling, golf, walking, coarse fishing and home entertainment.

Both sites and magazines bring together the best of professional publishing with a powerful community of readers. Magicalia's cross-media publications bring together information, opinion and entertainment with high quality editorial and innovative interactive features.


Magicalia client community sites:
On behalf of media clients, the Magicalia Publishing Service (MPS) is delivered to companies such as National Magazine Co. and Circle Publishing. This online contract publishing portfolio includes RunnersWorld.co.uk, winner of the Best Consumer Launch at the Association of Online Publishers awards in October 2003.

The Magicalia Publishing Service is exactly that - a service. Magicalia brings both cutting edge technology and experience of running a profitable online publishing business. Magicalia works with magazine publishing clients to share this experience, bringing advice and assistance as part of the package.


Magicalia client e-commerce sites:
Magicalia's online services are completed with the Magicalia Commerce Service (MCS), running the ecommerce operations for numerous specialist retailers. With hundreds of orders processed every day, and millions of pounds of annual business flowing through the sites, Magicalia is positioned at the heart of the online market in many specialist fields.

Magicalia support retail clients with an enterprise grade e-commerce package with superior sales tracking and customer relationship management capabilities. Through working with Magicalia Commerce Service clients, the company has built a wealth of experience in how to build and operate an e-commerce operation successfully. We share this experience within the family of clients to help them expand.


Our approach:
Magicalia's approach to publishing brings together content, community and commerce. Our editorial staff write high quality, professional reviews, news and advice articles. Around this our community of readers add a wealth of content, through forums, photo galleries, moderated event discussions, or structured reviews of equipment. And our retailer partners integrate their stocklists within our sites and provide buying opportunities in a deeply integrated fashion.

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